Digital Marketing & Print Solutions

How to Use LinkedIn to Your Advantage

How to Use LinkedIn to Your Advantage

In today’s online marketing, social media is at an all-time high. One of the most popular social networking sites for marketers? LinkedIn. With 610 million users, LinkedIn is definitely something worth investigating for small businesses. The platform is all about building networks, making connections and meeting those connections’ connections. 

Therefore, the greatest power of LinkedIn for business is its enormous ability to grow your brand through word-of-mouth. In fact, according to The State of B2B Digital Marketing, LinkedIn is the top-rated social network for lead generation. But how can a small business actually use LinkedIn to grow its marketing efforts? We can think of a few ways. Here’s how to use LinkedIn to your advantage. 

1. Set up a company page.
The first step to maximizing LinkedIn is setting up a company page. This is unique from what most refer to as a personal profile. Instead, a company page is specific to the business, not you personally. First, create a company page on LinkedIn. Then, choose a clear logo photo as your profile picture. Finally, add in a description for the company and include industry-related facts in terms of the company’s size, location, year founded, etc. The more information you include on the company page, the more likely people will be to find you on LinkedIn.

2. Connect with employees.
Next, connect with any employees at the business. Even if you’re a small business with less than 10 employees, still connect with them. According to LinkedIn, employees have 10x more first-degree connections than the average company. Employees are your biggest advocates, so by connecting with them and encouraging them to follow the business page, you can also tap into their vast network of connections. Plus, if they add their position at the company to their personal profiles, their page links to yours, giving you more potential leads.

3. Define your audience and goals.
As with any marketing initiative, you still need to define the audience and goals in mind for LinkedIn. Otherwise, your posts can come across a bit scattered, making the business look unprofessional. Decide what you want the company to gain on LinkedIn. Are you looking to hire new candidates? Perhaps establish yourself as an industry thought leader? Or simply generate more leads for the business? Decide on who your ideal follower is for the LinkedIn page, then target your content to fit their needs.

4. Optimize for search engines.
Fun fact: LinkedIn company pages are designed to be SEO friendly, which means you’re already set up for increased visibility; you just have to take advantage of it. Optimize your LinkedIn company page by including keywords in the profile description. For instance, include phrases of what you do or specific words that encompass the brand. Then, include links for your LinkedIn company page on the business website, blog, other social media posts and email newsletters in order to drive traffic through the page.

5. Publish interesting content.
Finally, choose the content you publish carefully. The most effective way to increase engagement on the LinkedIn page, boost search engine results and improve lead generation is to publish consistent, relevant subjects. LinkedIn recommends posting at least once per weekday for ultimate engagement. For example, share content on jobs and career information, relevant company news and any insightful professional themes that followers might find interesting. Then, keep track of how well your posts are doing through LinkedIn analytics.

LinkedIn is a valuable social media source for any small business marketing efforts. But, you have to know how to get started. As you use LinkedIn to your advantage, keep these tips in mind in order to boost your LinkedIn page, increase traffic and grow your brand.

Let us Help You - Get Noticed!

Congratulations - you have found us and we are excited you have!

Digital is way more than a printing company - Digital is your Partner in building and executing successful communications. We really can help you get results with your messages, marketing and signage - just click on the contact us button, send us an email, or go old school and call us. No matter how you get in touch - we are certain we can help your business.

If you have a project you need handled right away you can just click on place an order and submit it. Need a quick cost estimate? To request a quote or get help with a new project, click on one of the buttons above and follow the instructions. No matter what you need we are here to help. To learn more about Digital Marketing and Print Solutions and the wide scope of services we offer, browse through our site and be sure to check out the Digital Vision and Customer Service center areas.

Digital can also create a custom storefront or portal for your company's team members, customers, brokers, franchisees or whomever you want to allow access - for professional online fulfillment of your collateral, products, promotional items or signage. If you are interested in having Digital Marketing and Print Solutions provide your company with a customized on-line ordering platform with real time inventory controls contact us via email at info@digitalmps.com or call us at   (972) 931-8000.

Don't forget to ask us about our enormous selection of promotional products and branded apparel, as well as our point of sale displays, in-store signage & graphics and our full service turnkey distribution programs!

Thank you and enjoy your visit!

 

- The Digital Team




Digital Marketing & Print Solutions • 3305 Wiley Post • Phone:1 972-931-8000 • •  Email info@digitalmps.com